Vanderbilt University Web Designer and Social Media Coordinator in Nashville, Tennessee

Web Designer and Social Media Coordinator (Job Number: 1800946)

Description

Position Summary:

The Web Designer and Social Media Coordinator is part of the Assessment, Communications and Engagement (ACE) team within the Heard Libraries at Vanderbilt University and is a key individual contributor responsible for developing and maintaining web sites for the Libraries. The position creates content, adapts existing content to a Web-friendly format, creates and maintains the logical structure of the content. Reporting directly to the Assessment, Communications and Engagement Director, the position works with a variety of departments, colleges and others as appropriate.

The Web Designer and Social Media Coordinator will also oversee ongoing and sustainable social media communication. The position produces relevant content for various social media sites for targeted audiences, ensuring all online venues are updated and maintained consistently to maintain positive online presence.

About the Work Unit:

The Vanderbilt Libraries are central to the educational and research mission of the university. While building upon our traditional strengths, we are also responsive to rapidly changing research technologies of the twenty-first century. Our aspiration is to help students and faculty turn information into knowledge, understanding, and innovation. In each library on campus, we strive to create beautiful and useful spaces for contemplation, collaboration, and even inspiration.

Key Functions and Expected Performance:

Web Designer

  • Under the direction of the Director of Assessment, Communication, and Engagement, maximizes web platforms to share new and existing content, communicating the activities and mission of the libraries, its programs, services and resources to internal and external constituencies.

  • Leads and coordinates website updates for the University Libraries. Edits website content pages, and makes other website changes as necessary. Updates website images and slideshow.

  • Leads ongoing efforts to improve website navigation, content, and function. Ensures web content is optimized for search engines, consistent with accessibility standards, and links function properly (quality assurance).

  • Leads taskforces to redesign website including outreach to stakeholders.

  • Primary interface with the university Web Communications team for university compliance and best practices

  • Conduit and member of Web Steering Council, which directs website priorities.

  • Designs and maintains the Friends web page and works with Web Communications to post Primary Source , the Friends newsletter.

  • Analyzes library websites for usability, creates analytical usage reports, and reports findings to key decision makers.

  • Keeps current with trends and issues relating to web and library technology in order to propose technological implementations, enhancements, and solutions for the library website.

Social Media Coordinator

  • Creates and manages content for the libraries’ social media platforms, overseeing the libraries’ presence and relationships with online constituencies and creating effective strategies to grow audiences and engagement.

  • Oversees and actively manages content on Facebook, Twitter, Instagram, YouTube, and Flickr. Posts a robust stream of information, photographs, and videos about programs and resources within the nine campus libraries on our social media platforms.

  • Collects and assesses social media analytics data, staying informed of the evolving social media environment, consistently growing the libraries’ online social media community and creating effective strategies to utilize social media on behalf of the libraries.

ACE Team Member

  • Attends ACE meetings and participates in discussions, sharing information with the team.Supports ACE projects when project leaders request help.

Supervisory Relationships:

This position does not have supervisory responsibility; this position reports administratively and functionally to the Director of Assessment, Communications and Engagement.

Education and Certifications:

  • A Bachelor’s degree from an accredited institution of higher education is necessary.

  • A Bachelor’s degree in communications or marketing from an accredited institution of higher education is preferred.

Experience and Skills:

  • At least two years of experience in web design and social media is necessary.

  • At least two years of experience coordinating social media in a professional setting is necessary.

  • Basic HTML knowledge, OmniUpdate, WordPress, PowerPoint, Hootsuite, and Emma email is necessary.

  • Experience in Google Analytics and Facebook Insights/Ads is necessary.

  • Proficiency with search engine organization and website marketing techniques is necessary.

  • Experience developing and implementing strategies to use social media to effectively communicate with audiences is necessary.

  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse university community is necessary.

  • Ability to evaluate new and evolving website technologies is preferred.

Key Characteristics of a Successful Team Member in this Work Unit:

  • Creative Thinking – Goes beyond the boundaries of the job description, willingly takes on new challenges, finds creative solutions rather than always awaiting direct instructions

  • Teamwork – Genuinely values teamwork and co-workers; make them feel valuable and important by acknowledging what they do well.Doesn’t expect from others effort that one is unwilling to do themselves.Finds ways to acknowledge other’s strong suits.

  • Works through Issues – Recognizes that the work is about successful outcomes. If things aren’t going well, outcomes suffer. Is willing to have crucial conversations if things aren’t going well.Doesn’t just complain to management . . . does everything possible to remedy the situation directly first.

  • Naturally Communicates – Readily shares information and is comfortable working within a highly collaborative team. Communicates proactively. Understands that open communication and the sharing of knowledge is fundamental to the success of the team. Asks for advice, and considers it thoughtfully.

  • Adaptability – Reads cues and adapt accordingly. Adjusts style and approach to accommodate the styles and needs of others. Can anticipate and effectively de-escalate potential conflicts.

About Vanderbilt University

Vanderbilt is a renowned private institution founded in 1873 and located in the heart of Nashville, Tennessee. The university’s students, faculty, and frequently cite Nashville and the surrounding area as one of the many perks of being a part of Vanderbilt community. Vanderbilt University is a place where your expertise will be valued, your knowledge expanded, and your abilities challenged. It is a place where your diversity is sought and celebrated. It is a place where employees know they are part of something bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt was recently ranked #2 for “best quality of life” and “great financial aid” in the Princeton Review at https://news.vanderbilt.edu/2017/08/01/vanderbilt-has-happiest-students-again-according-to-2017-princeton-review-best-colleges-rankings/ among 382 top colleges and universities, as well as #5 for “best run colleges” and “beautiful campus,” and #6 for both being in a “college city that students love” and having “great campus/city relations.”

About Vanderbilt Benefits

In addition to offering a lively community that encourages learning and celebrates diversity, Vanderbilt University offers a competitive, flexible benefits package including health, dental, vision, life, accidental death & dismemberment, disability insurance, paid time off, and a 403(b) retirement plan with employer match. Vanderbilt offers tuition assistance to employees, spouses and dependent children. Also, after five years of service, Vanderbilt will pay up to 55% of the tuition for up to three dependent children to earn a bachelor's degree. Learn more about Vanderbilt's benefits at VU Benefits Overview at https://hr.vanderbilt.edu/benefits/6.1.17BenefitsOverview-Candidate-.pdf .

Job requires Bachelors and 1 Years of experience or the equivalent.

Primary Location: United States-Tennessee-Nashville

Organization: 31110 - Library Administration

Job: External Affairs & Communications Professionals